HEA - Tamarillo

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6.25     Tamarillos

6.25.1      Tamarillo industry profile

Since the Tomato Potato Psyllid (TPP) was discovered in 2006, grower numbers dropped from 150 to approximately 40 in 2011, and volumes reduced from 800 tonnes worth $3.5 million to 250 tonnes valued at $1.3 million. The industry appears to have stabilised as growers now have a better understanding of the pest, and maintain improved TPP control and implement effective IPM programs.

Being a subtropical fruit, Tamarillo is grown mainly in warmer and sheltered areas of Northland, Auckland, BOP and Hawkes Bay.

Tamarillos are a prescribed product under the HEA Act. The New Zealand Tamarillo Growers Association and Tamarillo Export Council represent the industry. Contacts for both The New Zealand Tamarillo Growers Association and Tamarillo Export Council are Craig Watson, (Chairman) This email address is being protected from spambots. You need JavaScript enabled to view it. and Robin Nitschke (Manager) This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..


6.25.2      Tamarillo exports

New Zealand is one of only three countries to grow tamarillos commercially, the others being Colombia and Australia. Due to this lack of an international industry and subsequent lack of knowledge of the fruit there are relatively few barriers to trade, and very few countries specifically refer to tamarillos in their tariff schedules – they generally fall into the “other” section of the tariff code 0810.90. In the USA tamarillos are part of the "exotic feature fruit" segment.

Having declined by 44% in 2012, when exports to Australia fell to zero, exports have slowly recovered to levels similar to those in 2009, but still well below the export earnings of $1.1m in 2008.

Table 6.25.1: Tamarillo (0810.90.00.40) export markets 2012-14 (year ending June, tonnes and $NZ FOB)

Market

2012

2013

2014

Volume

Value

Volume

Value

Volume

Value

Australia

0

0

3

25,535

42

182,239

United States of America

16

188,848

18

157,055

12

100,036

Thailand

0

0

0

0

4

12,392

Japan

0.3

5,629

0

0

0.05

753

Pacific Islands

0

0

0

0

0.01

98

Fiji

0.01

62

0

0

0

0

Hong Kong

0.004

40

0

0

0

0

Singapore

0

0

0

0

0

0

Indonesia

0

0

0

0

0

0

French Polynesia

0.1

299

0

0

0

0

New Caledonia

0

0

0

0

0

0

Total

16

$194,878

21

$182,590

59

$295,518

% change (yr/yr)

-57%

-44%

35%

-6%

173%

62%

Source: Statistics New Zealand