HEA - Tamarillo

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6.26 Tamarillos

6.26.1 Tamarillo industry profile

Since the Tomato Potato Psyllid (TPP) was discovered in 2008, grower numbers have dropped from 150 to approx. 55, volumes reduced from 800 tonnes worth $3.5 million to 250 tonnes valued at $1.3 million.

The Industry appears to have stabilised as growers gain a better understanding of the pest, and hence maintain improved TPP control and implement effective IPM programs.

Being a subtropical fruit, Tamarillos is grown mainly in warmer and sheltered areas of Northland, Auckland, BOP and Hawkes Bay.

Tamarillos are a prescribed product under the HEA Act. The New Zealand Tamarillo Growers Association and Tamarillo Export Council represent the industry (Contact person for both The New Zealand Tamarillo Growers Association and Tamarillo Export Council – Craig Watson, (Chairman) www.tamarillo.com, This email address is being protected from spambots. You need JavaScript enabled to view it. ).


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6.26.2 Tamarillo exports

New Zealand is one of only three countries to grow tamarillos commercially, the others being Colombia and Australia. Due to this lack of an international industry and subsequent lack of knowledge of the fruit there are relatively few barriers to trade, and very few countries specifically refer to tamarillos in their tariff schedules – they generally fall into the “other” section of the tariff code 0810.90. In the USA tamarillos are part of the "exotic feature fruit" segment.

Exports have dropped significantly in all markets and most notably Australia where no exports were recorded in 2012. The United States is the main market but this too has seen decreases since 2008. Since the detection of Candidatus Liberibacter in 2009 production has declined and in the case of Australia, entry conditions are stricter now than previously which is impacting exports to this market.

Table 6.26.1: Tamarillo (0810.90.00.40) export markets 2010-12 (year ending June, tonnes and $NZ FOB)

Market

2010

2011

2012

Volume

Value

Volume

Value

Volume

Value

United States of America

26

225,917

35

331,408

16

188,848

Japan

0

823

0.07

1,301

0.26

5,629

French Polynesia

0

0

0

0

0.06

299

Fiji

0

0

0

0

0.01

62

Hong Kong

0

0

2

17,939

0.00

40

Australia

1

11,074

 

 

0

0

Pacific Islands

0

433

0.03

311

0

0

Total

27

$238,247

37

$350,959

16

$194,878


Source: Statistics New Zealand

6.26.3 Barriers to tamarillo exports

Table 6.26.2: Cost of tamarillo tariffs (based on 2012 FOB value)

Country

Tariff

Value

Estimated cost of tariff ($)

Japan

6%

5,629

338

United States of America

2.2%

188,848

4,155

Total

2.3%

$194,477

$4,492

 

SPS market access barriers

Australia – The Australian market has been difficult to develop because of the impacts of compulsory fumigation of product with Methyl Bromide. This treatment has been required since the reopening of the market following the detection of Candidatus Liberibacter. The treatment has a significant effect on fruit quality causing the fruit stalks to desiccate noticeably. The industry is investigating alternative treatments.