Welcome to HEA

Welcome to the New Zealand Horticulture Export Authority website.

The primary purpose of the HEA is to promote the effective export marketing of horticultural products. We do this by providing an exporting structure and support network for the NZ horticultural export industry. This takes the form of an export licensing system for Product Groups who choose to come under the HEA structure. This structure requires these groups to develop an Export Marketing Strategy (i.e. their rules for exporting). HEA also provides support and information through newsletters, and occasional conferences/workshops to assist industry development.

HEA also liaises with sector stakeholder groups on matters relating to market access, trade barriers and their removal, and plays a role in lobbying government on such matters on behalf of the industry.

Review of HEA Act

We have requested amendments to HEA legislation to improve its appeal, effectiveness and net value to the horticultural sector. A public discussion paper on the review of the HEA Act was released by the Ministry for Primary Industries (MPI) on 22 November 2012. Industry submissions are requested in response to this discussion paper. Submissions to MPI closed on 28 February 2013.

Click here for HEA media release (PDF document).

Click here for MPI media release (PDF document).

Go to MPI website for more information.

Trade Barriers Report

The 2012 edition of NZ Horticulture: Barriers to our Export Trade was released by HEA and Horticulture NZ on 28 November. This report was prepared by Market Access Solutionz Ltd.

Click here for the Media Release (PDF document).

Email This email address is being protected from spambots. You need JavaScript enabled to view it. at HEA to request a copy of the report.

Press Release - Horticulture Pleased to see Japan join TPP

- 22 April 2013

The New Zealand Horticulture sector welcomes the announcement by the 11-member countries of the Trans Pacific Partnership (TPP) that Japan will join the negotiations to conclude a TPP agreement.

Click here for Media Release (PDF document).