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Welcome to HEA

Welcome to the New Zealand Horticulture Export Authority website.

The primary purpose of the HEA is to promote the effective export marketing of horticultural products. We do this by providing an exporting structure and support network for the NZ horticultural export industry. This takes the form of an export licensing system for Product Groups who choose to come under the HEA structure. This structure requires these groups to develop an Export Marketing Strategy (i.e. their rules for exporting). HEA also provides support and information through newsletters, and occasional conferences/workshops to assist industry development.

HEA also liaises with sector stakeholder groups on matters relating to market access, trade barriers and their removal, and plays a role in lobbying government on such matters on behalf of the industry.

Media Release - HEA welcomes progress amending Horticulture Export Structure - 29 March 2016

The New Zealand Horticulture Export Authority (HEA) welcomes further progress of the HEA amendment Bill modernising the HEA export structure. The Bill (sponsored by MPI Minister Nathan Guy) had its first reading in Parliament today and has now been referred to the Primary Production Select Committee (PPSC) for consultation with stakeholders on the specific amendments.

Click here for HEA media release (PDF document)


Review of HEA Act

We have requested amendments to HEA legislation to improve its appeal, effectiveness and net value to the horticultural sector. For the progress of this review see SID THE SNAIL'S TRAIL.


The Select Committee report on the HEA Amendment Bill was released on 1 September 2016. Click here for more information on the report.

Click here to see a copy of the HEA Amendment Bill introduced in Parliament in March 2016.

Click here for HEA media release (PDF document).

Click here for MPI media release (PDF document).


Trade Barriers Report

The 2014 edition of NZ Horticulture: Barriers to our Export Trade was released by HEA and Horticulture NZ on 4 December. This report was prepared by Market Access Solutionz Ltd.

Click here for the Media Release (PDF document).

Copies of the report are only available to New Zealand stakeholders. Email This email address is being protected from spambots. You need JavaScript enabled to view it. at HEA to request a copy of the report.

The next edition of the report is due for release at the end of November 2016.


NZ Government Grants with possible access for horticulture

Click here for a list of grants compiled by HEA for members' information. 

Please note: To view the Government Grants information you need to be a member and have logged in at the Members Area first.