EMS & Exemptions

The requirement for an industry Export Marketing Strategy (EMS) is one of the tools of the HEA system. Product Groups develop their own EMS. The HEA provides EMS guidelines to Product Groups and assesses whether the EMS complies with the HEA Act. The EMS must be approved by the HEA Board before it can be applied.
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A licensed exporter may apply to HEA for an exemption from compliance with the EMS. The HEA requests the recommendation of the Product Group before deciding whether to grant the EMS Exemption request, or not.
EMS Exemption application form PDF