Maximision Value

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Maximising Value

How can Product Groups maximise the value from the HEA framework?

  • Communicate regularly
  • Have a workable EMS that includes strategic growth objectives and robust mechanisms for implementation
  • Review and update EMS regularly
  • Share generic information
  • Have a cohesive attitude and approach

Current list of Product Groups operating under the HEA model (June 2021)

In order of Foreign Exchange (Forex) earnings:

  1. Avocados
  2. Kiwiifruit to Australia
  3. Summerfruit (cherries, apricots, peaches, nectarines, plums)
  4. Buttercup Squash
  5. Blackcurrants
  6. Persimmons
  7. Tamarillos
  8. Truffles #
  9. Walnuts #
  10. Chestnuts #

The three-year average Forex for the period 2019 to 2021 was $339m (a 41% increase on the average $Fob since 2015).

# Not currently exporting under licence